There is no shortage of aspiring fashion bloggers showcasing their passion for fashion, outfits and style all over social media. Obviously there are some that are more popular than others and having hundreds of thousands of followers, some even in the millions.
The fashion bloggers who have gained widespread attention have attracted the attention of e-commerce retailers as they realize the influence these fashion bloggers have with the brand’s targeted customers. Brands from fashion clothing, shoes, jewellery and accessories regularly send free merchandize to these fashion bloggers in exchange for a mention, tag or shoutout to the brand with anticipation customers will notice the brand and shop. Further to being sent merchandize freebies, some fashion blogger’s profile is so efficacious that they are often paid a fee to promote a brand and it’s item to the blogger’s social following.
Let’s take influential Australian fashion blogger, Antoinette Koulas, otherwise known as Sydney Fashion Blogger. She has a huge following across her social media accounts with 81+k likes on her Facebook profile, 950k+ visits on her website, 691k+ Instagram followers, 3k+ and Twitter followers. With that man followers, it’s truly the dream of retailers to reach out to bloggers such as SFB. She says she gets hundreds of inquiries from brands all over the world and gets sent more freebies than she can keep track of. Living the dream life right? And it only gets better. SFB also gets paid to put brands in the spotlight when she wears a particular item and tags the brand on her Instagram account. Want to know how much she makes per post? Hint: it’s in the thousands. Read more here at “How Much Do Fashion Bloggers Make?”
What’s your thoughts on fashion bloggers making this much money? Are they really sharing their fashion passion or to fatten their bank accounts? Leave your comments below! We’d love to hear your opinions and thoughts!